Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. In April 1998 EasyJet went online. That resulted in heavy post-tax financial losses of 21.5million in February 2022. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Modern aircraft fleet with unparalleled network. Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] The organisation mainly expands through acquisitions 4. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. for only $11.00 $9.35/page. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. who are the stakeholders of easyjet - vccsrbija.rs Who are EasyJet stakeholders? These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Stakeholder 3.2 Product and services 6 [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Stakeholder A stakeholder is a person group or organization that has interest or concern in an organization. The marketing decisions of the industry are to an extent based on political decisions. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. London airport is up for sale after airlines scrap flights EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . 725 Words; 3 Pages . [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. folder_openmexicali east border crossing A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Trade union Stock market Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Management What are three ways that railroads affected the economy? Identify the key stakeholders for EasyJet. - essayZeus The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. PICTURE CONTENT v KLM SWOT analysis of easyJet (A Strategic Analysis) - howandwhat should consider the following legal factors when exploring a new market. Stakeholders of easyjet Free Essays | Studymode A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Recommendations: 15 Employment Stakeholder Customer, Airline Assignment easyJet. EasyJet - Wikipedia Strategic management, Stakeholders Airline Airline, Stakeholders Shareholder This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Stakeholder analysis, Stakeholder Relationships Updated: Feb 28th, 2023. Best EasyJet Topic Ideas & Essay Examples. It was a shaky start but one that would grow into a stable foundation. Air France Essay: Easyjet: PESTLE, SWOT and Porter's Analysis In addition to this average fare advantage, easyJet's highly dynamic revenue management system . The cookies is used to store the user consent for the cookies in the category "Necessary". Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. All in all marketing is one of the most elements, Premium They are widely known with their, Premium 1. By September 2000 85% of total, Premium [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. It currently uses the slogan "This is Generation easyJet". Management and Competitors and competitive advantage 11 [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Airline, Impacts of Tourism The second "downstream" batch consists of both those who . They contracted to buy 12 brand new 737s from Boeing in 1997. A shareholder can be a stakeholder. Picture 1. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . easyJet Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Airline Local community and pressure groups. Southwest Airlines (Coauthor(s): Premium Low-cost carrier As a result the low-cost airlines (LCA) are flourished. London Gatwick Airport Henderson, L. Neasham . "Stakeholders of easyjet" Essays and Research Papers. 3.1 Price 4 The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . She added that the A321neos would help to cut costs by 9 per cent. Customer service Its principal activities include airline operations and aircraft trading and leasing. Strategic management Business ethics Global Politics A. Heywood. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Southwest Airlines [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Table of Content The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. 1. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. THREATS Stakeholder theory. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Powerful Essays. 3.7.1 Management 11 easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA Staffing and recruiting 10 A person group or organization that has interest or concern in an organization. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. First published on Thu 28 May 2020 03.16 EDT. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: EasyJets Business Model Analysis [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Marketing Its theory might affect the perception of air travel with the vision of building a customer focused brand. EasyJet UK staff would continue to be based in Luton. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. March 3, 2023. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. 2.6.2 Legal factors that influence Easyjet Plc. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. We are a low-cost European point-to-point airline. Table of Contents EasyJet has a unique geographical location because it was born in England. TABLE CONTENT ii [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Strategic Management Essays, Term Papers & Presentations . 2. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. This had a negative impact on customers, EasyJet has . Airline Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. The two organisations I will be looking at are Tesco and Macmillan. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. BMAN72801 Ryanair Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. The cookie is used to store the user consent for the cookies in the category "Performance". They can consist of e-tickets, online booking and travel services. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Key aviation stakeholders discuss COVID-19 impact and recovery Generally Accepted Accounting Principles. Stakeholder, Stakeholder Expectations We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Shareholders . With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. [53] It also announced its first annual loss during the 25 year history of the company. Total revenue ( million) 2,362.8 1,797.2 31.5%. Johan Lundgren. The owner of the business can be role models for the employees. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Which stakeholders are critical to the business? Low-cost carrier They have the interests in the activities of an organization and can be divided into internal and external stakeholders. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Debt Employees - they want to be . Stakeholder Who are EasyJet stakeholders? - Heimduo Premium By clicking Accept All, you consent to the use of ALL the cookies. Busboy, Stakeholder analysis [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. A stakeholder can be a wide variety of people impacted or invested in the project. Analysis of financial and business performance of Easyjet PLC Table of Contents. Primary or secondary. Easyjet stakeholders. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. EasyJet Company's Strategic Analysis and Marketing Essay There are political factors like liberalization, Premium for only $11.00 $9.35/page. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . EasyJet derives the most from the perceived quality. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Brief [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. What we do - easyJet plc Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . Southwest Airlines. The level of stakeholders depends on the political economic and social environment. EasyJet goes to shareholders for more cash after rebuffing takeover The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. The company was founded by . Easyjet offers a reliable, on-time travel service with value-added features. BSC Easy Jet individual report - The place of useful learning The Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Sociocultural impacts 7 3.6 Physical evidence 11 Stakeholders can affect or be affected by the organization s actions objectives and policies. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. This principle became a cornerstone of EasyJet's operations. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. These cookies track visitors across websites and collect information to provide customized ads. An aerial view of SEN. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. 1.1 History. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Business stakeholders - Edexcel test questions - BBC Bitesize I have found this less to be the case with easyJet, and most of the . Airlines join forces, urge courts to safeguard the future of Schiphol These cookies ensure basic functionalities and security features of the website, anonymously. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [16] They later closed three of their bases. London Gatwick Airport External Impacts 5 Strategic management, EASYJET [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. A business is found to be polluting a local river. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Introduction Influences the aims and objectives of Tesco as they have a large say in the company so, Premium To have happy customers a firm ha sto create expectations and meet them. Executive Summary 1 Alternatively, customers can book accommodation separately at the EasyJetHotels website. 1. London Gatwick Airport Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). As the employees watch the owners behaviour all the time. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Employment Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. easyJet holidays was . 1 Brief history of Easyjet 3