I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Ron Burgundy! Our business affairs team is busy and accounts for a lot of our growth. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Are they yours if theyre subscribed in Spotify? And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Hello, my friend. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. I really just keep going back to this notion that its perfect the way it is. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Whats your best TikTok meme? Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Heres a funny anecdote. Broadcast radio is a highly formatted media type. Aren't. Real. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. I struggle to see something broken with this. There is always something new happening. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Perhaps its because there is nothing broken in the distribution and monetization model today. Five Stars. Gmails client-side encryption is now available to more businesses, Whoops! Theres a sigh of relief from the YouTube people somewhere. Why did you want to sell to iHeart? Two really different examples. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. I want you all to download the iHeartRadio app. No Longer So. I do. On the other side of the business, you own the distribution. We had a good relationship with Roger Goodell and the league. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The third thing they let us do was have a sales team. Thats our conference for the podcast industry. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. I was like, I dont need you to talk more. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Google and YouTube are awesome. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Theyre all looking for internships. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This one was definitely very real. A-Rod Interview / Cooking with Jon & Vinny. This is obvious at this point. Everybody in this room has worked damn hard for the last 20 years to get to this point. We tried it. Usually, yeah. How do you think about audience acquisition then? Its not mutually exclusive, first of all. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Fair enough. Its never been any different from day one, and it has made all the difference. What is your framework for making decisions? Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Launching in early 2019, the podcast will be co . Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Youve never bought downloads to run game ads? I know that sounds crazy. Radio is a more ruthless industry than podcasts. He only came on here to pitch the app. I dont think this is wishful thinking. Whats the structure below you to make all this work? Its not a huge focus for us. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Yes. In the tech world, this is a common situation. We all are. The standard Facebook line is, Okay, youre going to find your customer. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. His last remarks drew laughter and claps from co-workers. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Is that something you think about as targeting? That was my next question there. They had seven or eight podcasts that they were making. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Its because of the venture capital money. You should buy streaming. By the way, 75 percent of that third is broadcast radio. One San Diego legend joins another for the definitive interview with the San Diego Chicken. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Its a great question, because Ive been on both sides of that. You brought up SEO. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. I want to start at the beginning. We havent even discussed the trust issues that are very real on social media. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Just before we started, I was looking at your website. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. I only say this to you because thats how we do that sale. Oh my God, do you have an Agile scrum podcast? I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. How do you do it? Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Thats what were trying to true up. Both are completely okay and actually really perform well. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. We were talking about these giant platform companies. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats good. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Or this will be a business in and of itself, and thats fine too. Im proud of the numbers. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Is that how it goes when you talk to these folks? I understand where we sit in the pecking order in terms of cume. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. We are a mass-reach medium. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. The counterexample there is obviously Joe Rogan at Spotify. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Or, the negative reason, theyre covering up bad work. Hes fantastic. Do you convert people to Apple Podcast or to Spotify? I have a card here that says NFTs on it. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Glass-walled conference rooms where they just come up with funnier promo codes? We basically built an academy where once a year we grab eight or 10 people. Its finally arrived. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Thanks. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. The Ron Burgundy Podcast is back! Also, the medium was exploding. Theyre killing it right now. Its a massive amount of the stuff we take in and that we call the media. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Everything, I promise you, is simpler than you think. You have to make a lot of decisions. A friend told it to me a year or two ago. You own the radio stations and you program them. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Thats a really cool medium if only it were video. Podcasting is not video. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The short answer is, no, were growing. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . So if you could just bring back the old format that would be great. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Sometimes these restructures are a little bit fake. Ive just really struggled to understand why you would do that. This is a must-buy bucket of marketing. Oddly, no. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. So of course I asked Conal about that and lots more. Thats loosely how its orgd out. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds.

Famous People With Fetal Alcohol Syndrome, Ada Defense Lawyer Los Angeles, Articles I